In 1993, a partnership of three independent companies, Alliance Sales in the UK, STI in France and HTT in Germany, formed the European Business Team in order to satisfy the European semiconductor market. Each company ensures to provide customers and suppliers with the best independent sales and services within the industry.

While each company is privately owned, self financed and established as an independent representative within their defined territory, their shared expertise and "pooled" experience makes an efficient organisation without the duplication of effort.

European Business Team advantages - for suppliers...

• Experienced leadership
• Market knowledge and acceptance - with established vendor codes
• Good (& personal) reputation
• Owners all active in direct customer selling and interfacing at high level
• Flexible - whole or part of Europe depending upon market conditions or existing satisfactory relationships

European Business Team advantages - for customers...

• Pan-European technical and application support from a team of experienced engineers
• Pan-European service support by highly trained engineers
• Highly motivated personnel
• Extensive product range